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Our people

We have the unique advantage of six very accomplished researchers within the Institute for Consumer and Social Well-Being. It is extremely rare for a university to have a critical mass of researchers in a common area such as this, all of whom have achieved a high level of accomplishment in their own right. 

Our people

We have the unique advantage of six very accomplished researchers within the Institute for Consumer and Social Well-Being. It is extremely rare for a university to have a critical mass of researchers in a common area such as this, all of whom have achieved a high level of accomplishment in their own right. 

Meet the team

Debra Basil

Professor of Marketing

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Areas of expertise: 

  • Employee volunteerism
  • Cause-related marketing
  • Charity guilt appeals
  • Corporate social responsibility
  • Consumer attitude and affect
  • Non-profit and cause-related marketing
  • Social marketing
  • Volunteerism

Mike Basil

Professor of Marketing

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Areas of expertise: 

  • Farmer’s markets
  • Advertising
  • Celebrity effects
  • Consumer message processing
  • Social marketing
  • Marketing of healthy foods
  • Marketing management and stategy

Tanya Drollinger

Associate Professor of Marketing

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Areas of expertise: 

  • Charitable donations
  • Non-profit organizations
  • Empathic listening

Katie Lafreniere

Assistant Professor of Marketing

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Areas of expertise: 

  • Taboos and Vices in Consumer Behavior (e.g., swearwords, stigma) 
  • Word-of-mouth (e.g., consumer reviews, semantics) 
  • Social Problems (e.g., water sharing, stereotypes)

Rhiannon Mesler

Assistant Professor of Marketing

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Areas of expertise: 

  • Consumer behaviour
  • Non-profit
  • Public Communication
  • Psychology
  • Entrepreneurship
  • Teacher and Student Performance Evaluation
  • Management
  • Corporate Governance

Walter Wymer

Professor of Marketing

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Areas of expertise: 

  • Nonprofit marketing
  • Social marketing
  • Brand strength/loyalty
  • Scale development
  • The history of marketing thought
  • Macromarketing
  • Corporate social responsibility
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Address

403-329-2111

4401 University Dr W

Lethbridge, AB, T1K 3M4

dhillon.icsw@uleth.ca

Houzz Linkedin Facebook Youtube

Address

403-329-2111

4401 University Dr W

Lethbridge, AB, T1K 3M4

dhillon.icsw@uleth.ca

© 2019 Dhillon School of Business | uLethbridge.ca/Dhillon