We are the Institute for Consumer and Social Well-being (ICSW), a research team seeking to advance the well-being of consumers and society. Our work is focused on social change marketing, social responsibility/sustainability and not-for-profit marketing.
We will be the premier Canadian institute for generating and disseminating knowledge regarding social marketing, nonprofit marketing, sustainability and social responsibility.
What we do
We conduct research and teach classes on topics of social change, conduct community training seminars, and host an international social change marketing conference (the SMART Conference).
Our research touches on many different consumer and social well-being issues, including workplace safety, water use, recycling, volunteering, and company/NPO partnerships.
University of Lethbridge, Lethbridge Campus
To create and share knowledge through our research, to educate students, to benefit consumers and to empower nonprofit personnel in the areas of social marketing, nonprofit marketing and management, and social and environmental sustainability.
Social Marketing applies the principles of commercial marketing to encourage individuals to voluntarily change their behavior to benefit themselves and society.
Social responsibility and sustainability
Business, government, and individuals must work together harmoniously for the long-term welfare of society.
We conduct research to help nonprofit organizations navigate their challenges, and we bring this research to nonprofits through training seminars, conferences, articles, and books.
The Institute for Consumer and Social Well-being (ICSW), formerly the Centre for Socially Responsible Marketing, was established in 2001. It began as the dream of three University of Lethbridge marketing professors, who focused their efforts on issues relevant to social well-being. Since then, new colleagues with a shared interest in these issues have joined the ICSW.
We have conducted numerous community workshops in the past three years, helping NPOs address their unique challenges. Some of the seminars we have conducted include “Creating Connections”, helping nonprofits to establish rewarding partnerships with companies, and “Encouraging Corporate Volunteerism”, helping nonprofits understand what motivates companies to offer their employees as volunteers, and how their organizations can position themselves to gain this benefit.
We address nonprofit needs through publication as well. We have conducted dozens of studies that resulted in actionable articles on nonprofit issues. Additionally, our research has resulted in one of the field’s most important textbooks on nonprofit marketing as well as a book providing valuable guidance on internet marketing for nonprofit organizations.
Our current research regarding the impact of company/nonprofit marketing alliances on nonprofit organizations has already proven useful to nonprofits seeking to understand what they can and cannot expect to gain from such alliances. Community focus groups gave local nonprofits the opportunity to discuss their alliances, exploring both the positive and negative outcomes. Our research seeks to benefit nonprofits as they turn to companies for support in the face of increasingly scarce funding.
These objectives are accomplished through a variety of avenues, including conferences, community workshops, internal research support and invited speakers.